Two NHS Tayside services were presented with UNICEF UK awards by Joe FitzPatrick, Minister for Public Health, Sport and Wellbeing at a breastfeeding promotion event held at Dens Park.
The event was organised by NHS Tayside to promote breastfeeding and celebrate the two UNICEF UK awards. The day was well attended by mums, babies and families who enjoyed a range of information stalls on baby and child health and wellbeing along with music and dance activities from Scottish youth dance group, YDance. The Play, Talk, Read Bus was also available to entertain children.
Mr FitzPatrick presented NHS Tayside’s Neonatal Services with the UNICEF UK Baby Friendly Award and NHS Tayside’s Health Visitior and Family Nurse Services received the UNICEF UK Baby Friendly Gold Award Revalidation.
Baby Friendly accreditation is based on a set of standards for maternity, health visiting, neonatal and children’s centres services. They are designed to provide parents with the best possible care to build close and loving relationships with their baby and to feed their baby in ways which will support their health and development.
Presenting the awards, Mr FitzPatrick said, “I’d like to congratulate NHS Tayside on their two UNICEF UK Breastfeeding Friendly Initiative awards and for their ongoing commitment to highlight the importance of breastfeeding by sharing our new national Breastfeeding Friendly Scotland scheme award logo with cafes, restaurants and businesses.
“Scotland has been working hard to improve the quality of support for breastfeeding and to consider what we could do more effectively. We need to remove the barriers that cause negativity towards breastfeeding, and to promote it as a natural and healthy activity.”
The Minister also launched the Scottish Government’s Breastfeeding Friendly Scotland Awards and logo and presented John Nelms, Dundee FC Managing Director, with a Breastfeeding Friendly Award sticker to show the club’s support for breastfeeding mums.
Infant nutrition co-ordinator Janet Dalzell said, “We would like to thank the Minister for coming along today to highlight the importance of breastfeeding and presenting the new Breastfeeding Friendly Scotland national logo.
“NHS Tayside and our partners will share the logo with cafes, restaurants and businesses as the support offered through the scheme is invaluable to local mothers.”
Anyone interested in finding more about the scheme can contact Veronica Patullo, NHS Tayside Maternal and Infant Nutrition Project Officer on 01382 424091 or firstname.lastname@example.org.